United Kingdom electronics world first national interests high proportion of advertising
from the United Kingdom news media, according to United Kingdom nationals for electronic products, speculated that the obsession with social media and online shopping, United Kingdom will become the world's first digital media advertising investment accounted for half of the total advertising investment.
according to international media investment management company GroupM, WPP Group predicts that by 2015, the United Kingdom advertising market will reach 15.7 billion pounds (about 157 billion yuan). Forecasts also said that these funds, Internet consumption grew at an annual rate of 12.7% until it exceeded £ 8 billion mark, United Kingdom became the world's first digital media advertising investment accounted for half of the total advertising investment.
followed by United Kingdom, next digital advertising would start at up to half of the total advertising investment countries are Sweden (digital media advertising investment as a share of total advertising investment 47%), Denmark (digital media advertising investment as a share of total advertising investment 43%), Australia (digital media advertising investment as a share of total advertising investment 42%) and Norway (digital media advertising investment as a share of total advertising investment 40%).
next year, the United Kingdom will have more money to invest in digital media on advertising than newspapers, magazines, television, cinema, billboards, posters, bus and other traditional media together, and more. GroupM futures Director Adam Smith said, it is because the United Kingdom national obsession with electronics advertising also changes depending on media. "Flower sales count per capita, Britain is the world's most addicted to online buyers. "Smith said," online credit card and debit card usage is also very high. Britons still keen to use their smart phones and tablet computers, which have spurred advertisers advertising on digital media investments. "
according to a GroupM company survey, investment in paid search advertising will increase to 4.2 billion pounds (about 42 billion yuan), 29% in mobile devices, 90% above the United Kingdom market share Google-owned. While in the online advertising market, is the fastest growing advertising, it is predicted that advertising investment is set to soar next year 20%, rose to 2.7 billion pounds (about 27 billion yuan), which 39% appears on a mobile device.
GroupM's Smith said, "ads since 2013 is the United Kingdom major force in digital media advertising growth, we predict that by 2015 will further demonstrate dominance in winter. A longer-term question is whether online advertising as well as crowding out investment share in print ads, crowding out investment share of network television advertising. "
GroupM predicts that next year United Kingdom newspaper market losses of 160 million pounds (about 1.6 billion yuan) of print advertising investment. National newspaper advertising investment will fall by 8.3%, fell to 908 million pounds next year (about 9.08 billion yuan), and will drop by 80 million pounds a year (about 800 million RMB).
regional newspaper advertising investment is likely to fall to 9.1%, falling to 802 million pounds next year (about 8.2 billion dollars), and declined every year 82 million pounds (about 820 million yuan).
Smith said the newspaper is the most optimistic growth digital media advertising revenue to make up for the loss of print advertising about 20%. "We estimate that in 2014, the newspaper 10% from revenues from digital advertising. Online display advertising is in big demand with advertisers. Video, social networking and mobile devices is the main carrier. Paper must as far as possible to tie in with this trend. "
This shows that the United Kingdom will usher in the fast-growing digital media advertising opportunity, but the print is still not lonely, and jumped on the bandwagon.